https://www.jamesjwlynch.com/contact daily 0.75 2026-03-09 https://www.jamesjwlynch.com/about-me daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/07774447-5acb-4528-b5b3-70141ce2d3d8/IMG_1168.jpg About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesjwlynch.com/portfolio daily 0.75 2026-03-30 https://www.jamesjwlynch.com/middlebury daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/8f9e5b59-2ca4-412f-a546-6aabfa4d9cbf/Screen+Shot+2021-11-17+at+11.41.36+AM.png Middlebury - An online tour to rival in-person tours. I first rearranged the tour to create a natural flow that matched moving around campus. I then replaced bare-bones blurbs with descriptions that conveyed engaging history, current uses, importance, and how students interact with, and move through, theses spaces. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/55ba63de-d5d8-4c3e-9f69-6d08894ce6b8/Screen+Shot+2021-11-17+at+12.10.37+PM.png Middlebury - A map that gave feeling, not just geography. Middlebury wanted students to be able to follow their interests and see themselves moving across campus with each click of the virtual map. I expanded the number of interactive locations and created copy for each that gave a sense of place and purpose rather than just an encyclopedic repetition of the donor names and construction dates. https://www.jamesjwlynch.com/teakorigin daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/a4b85f34-4f67-4619-a1c8-d2026525cb54/Screen+Shot+2021-11-17+at+3.12.59+PM.png TeakOrigin - Clear and concise website copy. I created website copy that made technical information accessible to laypeople. This copy matched TeakOrigin’s mission, and tone, to educate and inspire consumers rather than motivate them with fear. This copy allowed users to easily navigate informational pages, learn, and understand data from the database itself. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/91f6dd4f-d1d7-4406-b5d9-eab22d38b935/Screen+Shot+2020-02-26+at+9.30.18+AM.jpg TeakOrigin - Multimedia assets that speaks directly to consumers. I helped TeakOrigin address and educate consumers and interested parties directly without confusion or condescension. These assets included consistent, concise, and clear communication across video scripts, executive presentations and speeches, and multimedia educational material including this linked video. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/1385f1fb-c8d6-452d-9ae5-43e35b267270/Screen+Shot+2021-11-17+at+4.15.25+PM.png TeakOrigin - Effective content strategy. TeakOrigin had plenty of good ideas and angles, but needed help deciding who they were talking to, and delivering them into well-written, convincing, and timely pieces that hit the mark. I helped TeakOrigin identify their audience segments, and make easy to understand content, like blog posts and explainers, that followed consistent guidelines and met regular production timelines. https://www.jamesjwlynch.com/indian-motorcycle daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/9eeecb26-b65b-46b8-b76a-0184aabea829/INDIAN+FINAL+%28dragged%29.jpg Indian Motorcycle - Stories that build a community. Indian Motorcycle has a passionate, but sometimes disparate, ownership community. As part of a strategy to form a more cohesive community, I helped Indian Motorcycle write and produce an owners’ exclusive magazine. I wrote editorial stories covering various aspects of the brand, its riders, and their community with research and interviews with owners, competitive riders, riders’ events, and motorcycle maintenance. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/80668f61-bb65-41f6-9b34-b44af0020ba8/Motomoto.jpeg Indian Motorcycle - Product launches that unite the past and future. When Indian Motorcycle updated the FTR 1200, they needed messaging that sung the praises of the new bike, without making owners of previous models feel like they had gotten a raw deal. I created product and website copy that celebrated the new advancements and technologies while honoring the past years’ models, and Indian Motorcycle’s robust stable of other motorcycle models. My copy shared the relevant information, a dream, and a vision for potential customers. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/ccca221a-ad9a-4274-8c38-6837848739fd/Aspect+ratio+indian+collections.jpg Indian Motorcycle - Catalog copy that sells a lifestyle. Indian Motorcycle wanted apparel and accessory collections to appeal to not only to various rider segments, but to those who aspired to own an Indian Motorcycle. I created catalog copy that conveyed product details while celebrating Indian Motorcycle riders, and those who dreamed of someday joining the community. https://www.jamesjwlynch.com/public-lands daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/cdc69914-afca-4f2c-881f-959cf31dd618/New+england+rail+trail.png Dick's Sporting Goods: Public Lands - Regional Adventure Guides I created regional adventure guides with suggestions for all types of activities for all types of skill levels in both urban and remote areas. These stories helped readers stay safe, explore new areas, and have the confidence to get outside. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/6ec73cab-332e-414a-b5c0-f5d592bef637/DSG+gear+guides.png Dick's Sporting Goods: Public Lands - Expert Gear Guides I created gear guides to help readers find the appropriate equipment for their needs. I paid particular attention to create guides that gave reasonable and affordable solutions for a variety of concerns. The outdoors is for everyone. https://www.jamesjwlynch.com/composed-creative daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/4fc368aa-8d22-4f4f-8f94-0a0697211ff8/Composed.png Composed Creative - View the report here. This 30 page report details the current landscape of sustainability in the outdoor industry, themes Compose[d] and I think will be crucial for making meaningful changes moving forward, and profiles of a few companies who are distinguishing themselves with innovative processes, procedures, and internal audits. https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/3e98f494-537f-468d-8866-c64b4b098ed9/SIA.jpg Composed Creative - View the Snowsports Industries America webinar here. After submitting our report, we presented the findings to Snowsports Industries America and their audience. This webinar included a question and answer section where we had the opportunity to field questions, and defend our findings. https://www.jamesjwlynch.com/curiosity-daily daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/1652908368165-GFURHGPWDLE1EL8H8PMF/Curiosity+Daily.jpg Curiosity Daily - Listen to the podcast here. https://www.jamesjwlynch.com/around daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/9f690ec1-8229-4b48-9174-0486b0d87b95/Around+Pod.jpeg Around - Listen to the podcast here. Find our collection of stories including expert interviews across the cycling and urban infrastructure industries. https://www.jamesjwlynch.com/mina-protocol daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/b77d96f3-eddb-4393-8a47-713e68e3cd61/MINA.png Mina Protocol - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesjwlynch.com/ideo-colab-ventures daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/279e1e27-0be9-416c-a9b0-0142892e24d7/ICV.jpg IDEO CoLab Ventures - Explore IDEO CoLab Ventures here. https://www.jamesjwlynch.com/experiments daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/91d8b91b-8e79-4086-8ea3-bf440ae10cd6/The+eighth+Day.png https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/124cd308-4de6-455c-aded-c8d126d451b9/Weird+Wild+Web1.png https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/fc8b1a42-b7ae-4d30-a9a0-11b898cb5786/PM+flow.png https://www.jamesjwlynch.com/ideo-colab-ventures-1 daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/279e1e27-0be9-416c-a9b0-0142892e24d7/ICV.jpg IDEO CoLab Ventures (Copy) - Explore IDEO CoLab Ventures here. https://www.jamesjwlynch.com/ideo-colab-ventures-creative-residency daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/846c77bd-c55f-4983-833a-38d9112bc84e/JLICV+copy.jpg IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/689bf12d-acee-4869-9ca6-6746838b7a54/Desing+Contest.png IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/bb96985f-454e-4116-812c-bca3b9c7f7e5/Finalists+Summary.jpeg IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/3299c18f-2a01-4006-aae2-d6f2eec40510/Gate.jpeg IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/118e3bae-9d3c-4b01-ba1d-7cd4002e74ba/open+call.png IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/caccbe23-2609-46f9-a6ff-d9692348232a/Steely.jpeg IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/4f222010-7f04-4b7b-82e9-ba3dad1e2dc3/Cross+section.jpeg IDEO CoLab Ventures: Creative Residency https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/118e3bae-9d3c-4b01-ba1d-7cd4002e74ba/open+call.png https://www.jamesjwlynch.com/xprize daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4fde8ffa39ac5601b24f63/826a0246-7bec-460f-8aed-9ec5624d670b/30+years+impact+copy.jpg XPRIZE - 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