IDEO CoLab Ventures

Design Research, Communication Design, Communications Consulting

Web3 and tech investment fund IDEO CoLab Ventures, a branch of iconic design and consulting firm IDEO, wanted to empower their stable of founders and developers with stronger communications capabilities.

I worked with the fund’s directors to create a system to help their founders identify brand pillars and create communications assets that articulated their missions, innovations, and goals to a broad audience. I first worked with the IDEO CoLab Ventures team, and some of their founders, to identify communications needs, successful outside communications strategies, frequent failings, and storytelling necessities. I then created communications assets that enabled founders to tell their own stories, clearly and concisely with a confident voice, without the use of outside communications consultants.

This work helped founders better communicate their stories, while keeping costs low in the competitive world of tech and web3 startups.