My Work
I help individuals and organizations sound their best and turn the vast and confusing into the simple and engaging. This skill works as well in magazines, book editing, and scripting as it does in creative studios, design studios, and in-house creative teams.
The Through Line
Book Editing
The Next Renaissance: AI and the Expansion of Human Potential
USA Today and LA Times bestseller.
The Master Blacksmith
Upcoming non-fiction guide to transitioning from hobby blacksmithing to production blacksmithing.
Copywriting and Branding
XPRIZE Foundation
As Head Copywriter, I led all written content for XPRIZE’s $500M prize portfolio.
Indian Motorcycle
Brand messaging, catalog copy, and editorial for America’s oldest motorcycle company.
TeakOrigin
Editorial consulting, messaging, and content strategy for food-tech startup.
H&H Propeller
Website copy and customer acquisition pages for marine machining company.
Middlebury College
Virtual tour and online map for Middlebury College.
Dick’s Sporting Goods: Public Lands
Branded content and how-to’s for Dick’s Sporting Goods outdoor brand.
Editorial Writing
Harley Grice and the Great Vermont Target Shoot
Popular Mechanics
After the Storm
Popular Mechanics
It’s Cool Because It Is
Popular Mechanics
The State of Their Union
Middlebury Magazine
Cooking Over a Campfire Will Change Your Life
Delish
So Can You Really Win A Fast Food Sweepstakes?
Delish
I Found the Ultimate Sled for Going Fast
Outside
How to Build Rainbow Roller Skates
The New York Times
Multimedia Storytelling
Death Valley: Sign to Sign
Subject, cyclist, co-producer.
Here's How To Make Your Own Maple Syrup At Home
Delish.com
Field producer, co-producer.
Spring Skiing
Popular Mechanics
Host, field producer, script writer.
All You Need to Know About Outdoor Retailer
A&E Networks
Co-host.
One Day at Daytona
Popular Mechanics
Host, field producer, writer.
TikTok
2.5M views and 400k likes.
Research and Design
IDEO CoLab Ventures: Creative Residency
Explored web3 decentralized social media and AI design tools with a focus on interoperability, iterative ownership, and cyberphysical goods.
IDEO CoLab Ventures: Communications Consulting
Designed communications strategy tools to help startups in ICV’s investment portfolio identify brand identity, voice, and strategy.
The Endowment for Climate Intelligence
Researched, designed, and produced communications strategy and assets for launch of EQTY Lab’s ethical climate science AI.
Mina Protocol
Researched web3 governance models for emerging L1, helped create educational material to help founders and developers understand landscape of governance options to optimize power and equity of emerging zk-SNARK capabilities.
Composed Creative
Researched and wrote B2B outdoor industry sustainability report. Hosted webinar discussing means and methods.
Scripting and Production
The Why Files
Staff writer researching and scripting episodes of YouTube and podcast episodes covering mysteries, myths, legends, and conspiracies. 6M YouTube subscribers. #2 documentary podcast in the U.S. on Apple Podcasts.
Discovery's Curiosity Daily
Produced season of award-winning Discovery Channel science and tech podcast. Scripted two seasons in voice of co-hosts.
Around: Peloton Magazine
Organized, interviewed, and helped create this bicycle commuting, fitness, infrastructure, and transportation podcast.